And with the incredibly powerful and efficient A16 Bionic chip and all-day battery life, this is the best iPhone yet.”Ī slew of other new features and enhancements also accompany the release of Apple's iPhone 14 Pro range: full and exhaustive detail is available online. “Groundbreaking safety capabilities bring users even more security, offering help when they need it most.
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iPhone 14 Pro introduces a camera system that empowers every user – from the casual user to the professional – to take their best photos and video, and innovative new technologies like the Always-On display and the Dynamic Island, which offers new interactions for notifications and activities. Greg Joswiak, Apple’s senior vice president of worldwide marketing, said: “Our customers count on their iPhone every day and with iPhone 14 Pro and iPhone 14 Pro Max we’re delivering more advancements than any other iPhone. Pre-orders for iPhone 14 Pro and iPhone 14 Pro Max begin on Friday 9 September, with in-store availability due a week later. The phones also include emergency situation-specific features such as Emergency SOS via satellite and Crash Detection for location by emergency services in the unfortunate event of a vehicle accident.įour new colourways will be available: deep purple, silver, gold and space black, each iteration of iPhone getting its own colours. Powered by A16 Bionic – claimed to be the fastest chip in any smartphone – iPhone 14 Pro also brings with it a new pro camera system, with the first-ever 48MP main camera on iPhone, featuring a quad-pixel sensor, and Photonic Engine, an enhanced image pipeline designed to dramatically improve low-light photos. The smartphones will debut a new feature dubbed the 'Dynamic Island' – a new design that introduces an intuitive way to experience iPhone, with relevant context-appropriate content presented – and the 'Always-On' display, so the user doesn't need to tap or lift their phone to check notifications (lying the phone face down will turn the screen off completely). The special virtual event – this year called 'Far Out' – was streamed yesterday evening (Wednesday 7 September) from Apple Park, the firm's Cupertino headquarters.Īpple used the event to unveil the latest models of its flagship devices in the form of the iPhone 14 Pro and iPhone 14 Pro Max, describing this as "the most advanced Pro lineup ever", although arguably not without good reason.